Joy Phido’s

Guide on How to Achieve Success in the Natural Hair & Extensions Business




“Ignorance is bliss” goes a great saying. My brother will say to me “what you don’t know is greater than you”.  Another saying from the Bible “My people are destroyed for lack of knowledge….” Hosea 4:6.  A great saying also is “knowledge is power”. And many more quotes to support the reason why the lack of knowledge is the reason many people see skill based jobs are menial or inferior.  We have been blinded by the notion that academic education alone will solve our life’s problems. We take on this  superiority image and parade ourselves with quantities of academic degrees on our sleeves to show-off to our friends and yet cannot secure a job with these qualifications.  With the world economic crisis too heavy to bear, reality check now shows that the era for the job seeker is over as societal demands has now shifted to the job maker.  Time when our children were brought up to think that you need to excel in all your exams so you can get the best jobs are now over as these academic degrees do not guarantee life success anymore.  The focus now is that you should gain a skill that’s in demand and is guaranteed to put money in your purse and food on your table as well as employ others. Take for instance the statistics on Hair & Beauty industry.

The Black Hair industry is a huge industry as statistics shows –

Population – USA Black Americans 38,929,319 as at 2010,

UK 1,148,738 as at 2001, in Africa 1,022,234,000 as at 2010 etc etc. 

Revenue –  UK in 2004, the Black Hair industry was worth £60million.  South Africa in 2002 it was $90million, USA in 2008 it was $14.7billion By 2013 in the USA, it will be worth $4.2trillion. The areas that need to be addressed include among others – natural hair product manufactures, natural hair modelling agencies, natural hair specialist designers/stylist, retailers, researchers, professional skills training centres, professional writers etc. Why then do we still look at the hair industry as an inferior job or career.

World of Braiding & Extensions is World’s No. 1 training academy to equip you with the skills that will help you prosper with hair – help you employ yourself and put that money in your purse in order to put food on your table.

This blog is about helping you create success in the hair industry and here is my Top 10 tips to achieving this.

No. 1. – Start with a clean Mental and Physical Health

Your health is your most important asset.  You cannot do anything without a clear state of mind. Keep your mind clean and ready to learn new things. Be prepared to seek knowledge wherever you will find it and then act upon your findings.  For your body to be able to go the long mile to find what you want, be prepared to keep it in a fit state so you are strong enough to face the challenges that will come your way. This is the most important part of your journey to success. It will be a rough and narrow route but if you stay focused and determined, there is nothing that can stop you.

No. 2. – Know your passion –

What are you naturally good at doing. What do you enjoy doing? If hair is your preferred hobby then this may be your passion.  How would you feel doing this all day? How would you feel when a client comes to you with problems.  Would you be happy to chat with them and help them find solutions to their needs? Do you like to see people looking beautiful or would you rather not be involved? Confirm that this is your passion by asking yourself lots of questions.  I once heard this saying “you stop working when you do what you enjoy doing” If this is your passion then turn it into a professional business/ career and stop looking at it simply as a hobby.

No. 3 –Be willing to Invest and stop being just a consumer



Once you can confirm your passion, be willing to invest in it to become the best there exist. Lots of people want to excel in life but are not willing to invest anything into achieving that knowledge.  Remember the person you want to learn from invested time and money into acquiring knowledge too. An investment into yourself is your insurance against life’s insecurities.  This is what is going to give you back returns on what you want to be.  It is strange how people are willing to put money into basic consumables than to put it into their own knowledge – examples – people will spend money going on holidays, buying Brazilian/Indian etc virgin hair, invest years & time into University education but find it difficult to put money down to gain a skill that will yield guaranteed results.

No. 4. Take on Training

Introduction to Professional Hair Braiding class at World of Braiding

Introduction to Professional Hair Braiding class at World of Braiding

Be prepared to take on training.  Do not just physically attend training but be mentally prepared to learn from your source. Ask questions, start your personal research. Give it the very best of your money and time and you will reap great rewards. Do not just be a sitting duck student; be one that ask questions and find answers continuously. Follow instructions and take it with you to the top.

No. 5. – Practice! Practice!! Practice!!!

This is the best thing you can do for yourself.  This is when you are actually gaining skills.  The more you repeat an instruction, the better you get at it. Your result will not happen overnight.  There is a saying “practice makes perfect” This has been changed to “imperfect practice makes perfect”.  This is why you are in training. You are not an expert so be prepared to make mistakes. Do not be ashamed of mistakes as this is what you build your success on.  There is no expert that did not go through learning stages. Remember every expert was once a learner and went through the stages you are going through as well. Throw out laziness or lack of confidence. You only get confident when you make mistakes and correct them. Your dream is to perfect your mistakes.

No. 6 – Offer your service

Wavy hair model

Wavy hair model

You have practiced enough and now can offer this skill with basic confidence.  Remember not all heads are the same.  You will meet challenges as you go along but this is the whole essence of life. This is what starts to count as your life experiences.  This is why there is no school that teaches experience. You have to face life at some point and start building your own story. This could have been in any industry or work.  Remember your first day at work. You had no idea where anything was but you survived it. Do the same thing here. Take it on and remember that a journey of a thousand miles started with just one step. This is your journey starting with the first head. You can help yourself and offer your service free or offer them at reduced price.  Do not despair as you are using this as your reality learning process. Stay on track and you will achieve success in the end.  Seek support from your mentor or trainer.  Remember World of Braiding is happy to help on this.

No. 7. Market your service



You are getting good and your confidence is building up. Start taking pictures of your work to show off to your next customers. From your pictures you know what you can achieve. You are now ready to tell the world about your skill.  This is called marketing. Use every technique you can to let the world know you are good at what you do. Word of mouth, flyers, adverts, displays, demonstrations, internet marketing, websites, talk shows etc.  Remember to recruit beautiful models to help you show off your work.

No. 8 – Great attitude

You can destroy everything you have built up if you treat people badly.  Your clients now trust you. They are now coming to you with their needs but you are never in a good mood to be nice to people or helpful.  This could change or spoil everything.  Remember to have a great attitude around you.  This is what we now know as good customer care.  Think of yourself and what you would want from your favourite hair stylist.  This is what you should offer to your clients.  Go overboard to help them and be willing to support them.  Guarantee your work such that if things do not go at promised, you are willing and happy to look at it and amend the mistakes. Remember with hair, once a client trust the way you work with them, they stay loyal and follow you to any distance.

No. 9 – Add Retail to your work

sallys beauty

sallys beauty

You are now the expert and you work with certain products and extensions.  You will earn extra income if you start offering the products you work with in the salon.  Your clients do not know what is good and will be depending on someone to give them the advice.  Be the one who not only advises but also makes it easier for them to access the products they need to keep their hair looking salon fresh.

No.10 – Update your knowledge Continuously (CPD –Continous  Professional Development)

The fashion and beauty industry is constantly changing. People like to be seen as trendsetters.  Think celebrities. You have to stay on top of the latest trends. To achieve great looks for your clients, you have to be the one who lets them know about the latest trends etc.  For this purpose, be willing to keep updating your knowledge. Do not stay in a rot or your clients will move on to the next stylist who is on trend.

Here’s to your success in hair business.


If you have been affected by any of the issues mentioned in this article, book your free consultation today as we are available to answer your questions. Joy will directly consult with you. Our consultation is about Skill’s Education, Information and Understanding.  It is very important you understand your industry and how it can work for you. We make recommendations and suggestions on what is realistic, works for you and in your best interest.


Tel: +44 1702 339 858, mob: +44 7946 439 057,



Joy a mother with her four children

Joy a mother with her four children

About your Trainer

Joy Phido is an internationally established Natural Hair and Extensions Educator, Specialist, & Designer.  Joy is a mother with 4 children and has first-hand experience on how difficult it is to work and run a family especially in the Western world.  After working in corporate Nigeria as a banker and corporate England in telecoms, Joy tried her hands on buy and sell businesses which failed. She eventually realized that to succeed in business; you need to have a skill in your hands first. In addition to her natural passion and skill in hair designing, Joy took series of professional training from across different continents and now has the mission to give students real skill of running a hair Business. This is why World of Braiding has become a success and it is this passion of owning your own skill that motivates Joy in helping people who come to World of Braiding & Extensions for training.

Joy has a BSc in Business Admin, a qualified NVQ Level 3 Hairdresser, a State Registered Hairdresser (SRH) with UK Hairdressing Council, has over 20 years Natural Hair & Extensions experience.  She is also a qualified teacher, an NLP practitioner with varied career experiences.

Before setting up World of Braiding & Extensions, Joy started teaching Braiding, Weaving & Extensions with the Newham Council Adult Education Department (Newceys) for 5 years at 4 Centres with some classes as big as 30 students. As the Chief Executive, Trainer and Artistic Director at World of Braiding & Extensions, her passion is to make Natural Hair and Extensions a professional skill as well as help stylist understand how to make money while designing glamorous clients.

Joy’s passion for natural hair is also associated with the fact that she experienced hair damage with chemical relaxers which made her start wearing natural hairstyles thereafter.  She can be seen as a Doctor  for healthy natural hair where all her children wear natural hairstyles and she is no stranger on the internet writing from her blogs, teaching on Youtube with step-by-step videos to constantly enrich students’ knowledge with over 1.5million views and over 6,000 subscribers.  She is also a Natural Hair & Extensions Business Mentor and adviser helping students & practitioners not only on how to get into the industry but how to become successful and prosper in the industry.  She brings a wealth of knowledge and personal experience to this training to enhance your learning.  World of Braiding & Extensions is constantly exhibiting at Hair events, taking part in major projects and designing hair for fashion shows and events.